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Autor	Vladimír Fuga, Elena Horska
Tytuł	DUAL FOOD QUALITY IN SLOVAKIA VERSUS EUROPEAN STATES: ARE CUSTOMERS CONCERNED?
Title
Słowa kluczowe	dual quality, product, customers preferences, food
Key words
Abstrakt	Recently, the topic of dual food quality has been intensively discussed in the media, as well as becoming an issue for European Union institutions. In the presented work, we answer the question of whether the topic of dual food quality is just as interesting for consumers as it is for the media and politicians. In March 2018, a questionnaire survey was conducted on the quality and availability of local foods. A total of 1 984 respondents answered, with 1 224 of them taking the opportunity to answer a general open question regarding the quality and choice of food. Almost 22% of respondents expressed satisfaction with the quality of local foods. Moreover, about 32% expressed a desire for a wider selection of goods with no complaint about quality. The wording of the answers expresses remarkably high confidence in local foods. Only 36 respondents mentioned foods of foreign origin. Opinions on foreign food were either positive, neutral, or negative. Consumer comments have shown that they do not perceive differences in food quality as an issue of interest. Furthermore, it is not possible to unequivocally say whether foreign products are perceived as of higher or lower quality. We recommend repeating a similar survey while the idea of dual quality is not instilled in the respondent during the survey. A similar survey can be conducted in other European countries as wel
Abstract
Cytowanie	Fuga V., Horska E.
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Pełny tekst	ESARE_2021_n5_s39.pdf

Autor	Vladimír Fuga, Elena Horska, Iveta Košovská, Kristína Mušinská, Ľudmila Nagyová
Tytuł	HEALTHY AND INNOVATIVE FOOD VERSUS SLOVAK CONSUMER
Title
Słowa kluczowe	healthy food, functional food, rational eating
Key words
Abstrakt	Consumers are becoming more conscious of the necessity of consuming nutritious food and opting for healthier, more functional food. We consider healthy food with functional benefits to be innovative food. The purpose of the research reported in the paper is to determine the variations in consumer perceptions of rational eating in the Slovak Republic. Even though 48.77% of respondents in the Slovak Republic eat everything and are not interested in rational eating, 43.50% follow it. The study aims to divide customers into groups (way of eating) and identify differences in rational eating perceptions based on gender, the location where they live, level of education, economic status, and net income
Abstract
Cytowanie	Fuga V., Horska E., Košovská I., Mušinská K., Nagyová Ľ.
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Pełny tekst	ESARE_2021_n5_s50.pdf

Autor	Jakub Berčík, Jana Gálová, Elena Horska
Tytuł	RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN
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Słowa kluczowe
Key words	Retail marketing, Positioning strategy, Innovations, Retail, Location
Abstrakt
Abstract	Each retail activity, regardless its financial base is related to applying various marketing tools and territorial strategies. At present, the application of key retail marketing is associated with a wide range of activities, developing retailer, allocating sufficient capital and adapting to the market conditions of the area. Successful retail companies have become easy to copy, therefore they are constantly trying to innovate and looking for new opportunities in the battle for their customers. In the domestic market which is torn by strong multinational competitors, our retailers are able to ensure the right timing and adjusting marketing only by forming alliances such as COOP Jednota Slovakia. Using guided dialogue and laser device for measuring the distance we have revealed many deficiencies in the implementation of unified marketing strategies and we obtained data for the calculation of location indicators in different types of sales forms. The paper also includes the evaluation of areal retail marketing and its subsequent adaptation to the conditions of the region, together with the strategic deployment and innovation of different types of stores in the area. In the conclusions, we give suggestions for more effective retail marketing, innovations and application of positioning strategies that will contribute to the increase in sales and the efficiency in the consumer cooperative COOP Jednota Brezno.
Cytowanie	Berčík J., Gálová J., Horska E. (2013) RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 10(59): 289-303
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Pełny tekst	PEFIM_2013_n59_s289.pdf

Autor	Elena Horska, Horst Mehl
Tytuł	Zrównoważone rolnictwo i nowe perspektywy dla rolnika jako menadżera energii odpowiedzialnego za zasilanie z reaktora biogazu połączonego z elektrociepłownią
Title	Sustainable Farming and New Perspectives for the Farmer as Energy-Manager for Power-Supply from Biogas-Reactor coupled with CHP
Słowa kluczowe	rolnictwo zrównoważone, biogaz, ochrona klimatu
Key words	sustainable farming, biogas, climate protection
Abstrakt	Artykuł przedstawia, w jaki sposób biogazownia może być częścią problematyki zrównoważonego rozwoju w agrobiznesie. Na przykładzie Niemiec zostały wyjaśnione główne korzyści oraz skutki dla rolnika i producenta.
Abstract	The paper shows how plant with biogas reactor can be a part of sustainability issues in agribusiness. Based on the case study from Germany it clarifies the main suppositions, benefits and outcomes for the farmer and producer.
Cytowanie	Horska E., Mehl H. (2012) Zrównoważone rolnictwo i nowe perspektywy dla rolnika jako menadżera energii odpowiedzialnego za zasilanie z reaktora biogazu połączonego z elektrociepłownią.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 99, z. 3: 77-84
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Pełny tekst	RNR_2012_n3_s77.pdf